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Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun, it is also a great marketing and SEO strategy. And because of that, ecommerce site …

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These days D2C (direct-to-customer) is trending. And even though the recent data suggest only 4 percent of millennials prefer D2C brands over traditional retailers, it makes up a whopping 40-45% of the new generation. This shift and digital transformation of Gen-Z’s shopping habits are causing the D2C market to flourish.  

Recently, a client in the technology industry wanted to develop clear, easy-to-understand content that their audience could relate to. But it didn’t seem possible. Without skilled writers to translate technical concepts into business outcomes, this company could not build its content program, which affected its ability to differentiate in a crowded market. The constraints of …

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